sit society

The sit society lookbook

No. 01 / Coming soon

A good
place to
settle.

On the course, and everywhere after it.

A society of sorts
01 / A society of sortsEast Midlands, UK

The name

One word.
Usually hopeful.

“Sit.” That quiet instruction to a golf ball with other plans. Stop by the pin. Stay there. Please.

A small word for a familiar feeling. We thought it would look rather good on a polo, too.

The company

Members only.
Sort of.

No membership fee, no waiting list, no committee. Just a small run of well-made kit for people who take the game seriously and themselves slightly less so.

AI-generated sit society hoodie campaign preview, not final product photography
AI-generated campaign preview.Final colours and branding may differ.

The roots

From the
East Midlands.
With restraint.

Our roots are in the East Midlands. Our point of view is straightforward: good kit should feel at home wherever the day goes.

A round, a coffee, a slightly longer lunch. No change of character required.

The approach

A little thread.
A lot of thought.

Quiet embroidery is the plan. A little texture, rather than a large announcement. Details to notice up close.

The first run is still in development. Fabric, fit and production details will follow before launch.

AI-generated sit society quarterzip campaign preview, not final product photography
AI-generated campaign preview.East Midlands / UK
02 / The first fourAI-generated campaign previews / The planned range

A short range.
A long afternoon.

We would rather get four things right than forty things nearly. Familiar shapes. Quiet details. Room to make them your own.

AI-generated sit society polo campaign preview; not a photograph of the final productThe Polo / Campaign image unavailable
01 / The PoloPlanned: Ecru + Bottle Green

A familiar kind
of composed.

For the first tee. And the table you booked afterwards. A quiet starting point, with a little character at the chest.

Embroidered icon, left chest.Proposed tailored shape. Final fabric and fit to follow.

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AI-generated sit society cap campaign preview; not a photograph of the final productThe Cap / Campaign image unavailable
02 / The CapPlanned: Stone + Bottle Green

Head down.
Chin up.

A small mark, front and centre. For keeping a little perspective, whatever the scorecard says.

Embroidered icon, centre front.Proposed structured shape. Final construction and fit to follow.

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AI-generated sit society quarter-zip campaign preview; not a photograph of the final productThe Quarter-Zip / Campaign image unavailable
03 / The Quarter-ZipFairway shadow

For a change
in the weather.

An extra layer. A little composure. Quiet details for a change in the forecast.

Embroidered wordmark, chest.Proposed classic shape. Final fabric and fit to follow.

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AI-generated sit society hoodie campaign preview; not a photograph of the final productThe Hoodie / Campaign image unavailable
04 / The HoodiePlanned: Faded Bone + Faded Black

The round ends.
The day needn’t.

A softer landing. The layer for a slower pace and the conversation that carries on long after the last putt.

Planned: small embroidered SS monogram, left chest.Proposed relaxed shape. Final fabric and fit to follow.

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03 / A study in small thingsThe mark & the making

The detail
is the point.

A ball. A line. A moment of stillness. Our settling-ball mark says just enough.

Alongside it, the SS monogram. Two expressions of the same idea, considered here as ball-marker artwork. On the planned garments, expressed in thread.

Ball-marker artwork featuring the settling-ball icon in the Fairway shadow colourwayIcon / Artwork unavailable
01 / The settling ballFairway shadow
Ball-marker artwork featuring the settling-ball icon in the Bone colourwayIcon / Artwork unavailable
02 / The settling ballBone
Ball-marker artwork featuring the SS monogram in the Fairway shadow colourwayMonogram / Artwork unavailable
03 / The monogramFairway shadow

Artwork studies, not finished products.

Production and delivery details to follow.

Accessories / Coming soon

Around the green.

A divot tool and ball marker in one set. Towels, head covers, pencils and tees. The small things, considered.

Final designs, photography, prices and launch dates to follow.

Explore the accessories

A matter of perspective

Take the game seriously.
Yourself, slightly less so.

Good company helps.

04 / Stay a whileOn the course, and everywhere after it.

Make yourself
at home.

The first four are a good place to start.

Preview the shop